Last year Umbro arranged the Customise Your Speciali contest and manufactured boots featuring user-generated designs for Premier League’s players. Now the brand is arranging another competition. This time the new winning images will be seen on the soles of the boots worn by John Terry, Deco, Wilson Palacios and Pepe at World Cup slated for this summer.
clothing & footwear
New Balance announces the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about «the balance.» Beginning on February 22, one 20 second short film that creatively explores the idea of «the balance» will post live each morning to NewBalance365.com.
The oldest jeans brand Levi’s has collaborated with the Original Fake creative group from Japan to design a new collection of vintage denim clothing. The new S501XX 1944 set is made in style of the war times, when the the Arcuate stitching on the denim over-alls was painted manually due to raw-materials saving.
The adidas Originals line has got a new addition. The new set of running shoes combines the innovation and retro-style. The brand has recently introduced the shoes with an augmented reality code, and this time it goes on into the interactive field by creating a video game, which is available exclusively on a USB Key that is placed into the packaging of the adiGames ZX 500.