Coca-Cola Canada has released a new video, “The Calorie Dictionary,” to show consumers how they can burn calories through fun and simple extra movements. The 30-sec spot comes as the latest addition to the company’s global commitment to help fight obesity through informed choices, physical activity and reduced advertising to kids under 12.
Coca-Cola
Building on the success of the Share a Coke campaign in Australia, Coca-Cola rolls out the name-based promotion in the UK and Ireland. The brand is inviting consumers to share some joy with their family and friends this summer by buying them Coca-Cola, Diet Coke and Coke Zero bottles, with their names on the label.
Diet Coke is launching the second installment of its annual Diet Coke Young Designer Challenge, aiming to discover independent fashion designers across the USA. The participants will be competing for a chance to get their design featured on an exclusive Diet Coke’s T-shirt to arrive at the U.S. Target stores in fall.
Greenpeace Australia has launched a new campaign to tell the nation about the killing power the Coca-Cola’s plastic packaging. Australians are encouraged to sign petitions to authorities, asking them to support actual actions against plastic bottles pollution and making Coca-Cola be kind to the local nature.