Coca-Cola

Coke Zero Localizes Its TV Campaigns: «Taste the Possibilities» Breaks in the UK and «Enjoy Everything»—in the US

Promoting its low-calorie drink, Coca-Cola has launched two different TV campaigns for Coke Zero in the UK and the USA. While the latter continues the March Madness with its «It’s Not Your Fault» message and focuses on the NCAA tournament— still a hot topic for the US audience right now, the European campaign showcases the «Taste the Possibility» ethos and offers to «taste the difference» between a regular Coke and Coke Zero.

Continue reading →

Vanilla Coke Comes Back to the UK in a Refreshed Packaging

Coca-Cola is offering its UK fans a great treat this spring season. The brand is re-launching its much loved Vanilla Coke version with a new look. The drink’s variety that was first introduced in the UK stores back in 2003 and gradually disappeared from the shelves over some time, despite the fact that it had become the best-selling Coca-Cola flavoured variant of the decade. Now, 10 years after, it makes its long-awaited comeback nationwide to repeat the success.

Continue reading →

Fanta Promotes a New Taste with an Edible Print Ad in the Middle East

Fanta is making the most of its advertising. Coca-Cola’s orange soda brand has released an edible print in a range of the Middle East lifestyle publications to promote the new improved taste of Fanta. Consumers don’t have to buy the drink to try the new “deliberately orange” flavor—they can simply eat the promotional page, as it is printed on a rice orange-color edible paper. In this traditional playful manner, Fanta encouraged fans to share the tasteful ad with others.

Continue reading →

Coke Zero Supports Guys during March Madness with the “It’s Not Your Fault” Message

Coke Zero is launching a new U.S. campaign, revolving around the NCAA men’s basketball tournament. The brand, which was created as a male-targeted diet version of Coca-Cola, is highlighting this “men” twist in the new advertising effort, developed by Droga5. The tagline of the new campaign, “It’s Not Your Fault,” plays around the men’s right to be in the game, even when they are at work.

Continue reading →

Diet Coke and UK’s Channel 4 Showcase 11 «Hunks» in a Teaser Ad

Diet Coke is continuing to celebrate its 30th anniversary in Europe, focusing on the “hunk” theme. The brand has teamed up with Channel 4 in the UK to create a new short teaser, featuring the well-recognized faces from the channel’s most popular shows. The new spot follows the “Gardener” commercial, premiered on January, 28, and the promotional video featuring Marc Jacobs, the brand’s new creative director in Europe.

Continue reading →