Leo Burnett has devised a campaign to support The Renaissance Photography Prize, a competition which raises money for charity to help younger women with breast cancer.
Audi is launching its Urban Future Award 2014, joined by four interdisciplinary teams from across the globe that are exploring the theme of “The Next Leap in Mobility” in their urban development submissions. The participants are sharing their views on the change in mobility in four megapolices—Berlin, Boston, Mexico City and Seoul. The projects will relate to four theses, which highlight the current trends in mobility that emerge globally.
Diesel has collaborated with the popular contemporary culture magazine i-D to create a motion-packed spot dubbed “A-Z of Dance.” In the video, a team of street dancers perform 26 moves, one for each letter, in alphabetical order. The spot, filmed in Los Angeles skyline, promotes the new collection of Jogg Jeans, the denim/jersey hybrid pants that are perfect for dancers or just people who love to move a lot.
Mountain Dew has teamed up with acclaimed film director Robert Rodriguez for its Green Label Studios: Open Call project that invites aspiring filmmakers to win a production grant of $250,000. This money will be used by the winner to develop content for Green-Label.com, the youth culture-themed online platform launched by Mountain Dew and Complex Media back in spring 2013.
Porsche, the brand of luxury cars, invites its loyal wealthy consumers to take a risk. The car manufacturer gives them an opportunity to own a new model before it gets unveiled in the showroom. The price is more than just money—the customers are invited to trade in their cars for the upcoming one they haven’t actually ever seen.
Moleskine re-launches its art notebooks collection that provides canvases for sketchers, composers, filmmakers, photographers or any other artists. The Art Plus Collection includes 25 specially designed notebooks, and each of the books has its own dimensions, cover material and paper layout to meet the particular needs of the creatives.
MINI is the fastest car brand ever in delivering new competitions to its broad creative community. The carmaker is rolling out another contest, “Framed,” on its MINI Space platform, urging its fans to play with edges, the element that is usually considered just a background. The submissions should now put the focus not on the object in the photo, but the way it is framed within the picture.
As part of its partnership with the Tribeca Film Festival, Heineken is kicking off a new movie-centered competition calling aspiring filmmakers to go creative and suggest a plot of a super short film for a chance to see it screened at the festival. The #15secondpremiere competition is running from now on until March 7, so creatives have minimum time to submit their screenplays.
The Spanish carmaker SEAT has launched a competition on the global Talenthouse platform for artists, illustrators and creators, calling aspiring designers to develop accessories for the auto-maker’s special-edition SEAT Mii by Mango. The new model is positioned as a car that is “fashionable on the inside and stylish on the outside,” and the contestants are expected to mirror this personality through their designs.