In partnership with Evernote, a note-taking and achieving service, Honda Silicon Valley Lab (HSVL), an R&D division of Honda in the U.S., establishes the “Honda Innovation Award” within the 2013 Evernote Devcup international 6-month competition that combines in-person and virtual events, encouraging developers to create new apps on the Evernote platform. Continuing to spread its philosophy of innovation, Honda will be awarding participants for  the development of applications “that make personal mobility more enjoyable and memorable,” states the press note.

Microsoft is focusing on businessmen in its latest campaign, aimed to promote MS Dynamics, a family of EPR and CRM software applications for business. For the new multi-media effort, which is rolling out across the U.K., the computer giant has teamed up with international business analyst The Economist Group and London-based media communication agency UM London. They helped the company launch a new competition, which seeks new creative minds in the U.K. business field.

Red Bull is giving wings to young people in virtually all the spheres of modern life, from extreme sports to arts. The energy drink is rolling out its initiative dubbed Red Bull Curates: The Canvas Cooler Project in the USA, inviting emerging artists from various backgrounds (and working in different media) to display their art pieces and meet art dealers at the SCOPE Miami fair during Art Basel, an international contemporary art show, in December.

HEINEKEN invites its consumers to submit their observations on the lives of today’s 60 -70 year-olds. The company has launched a new competition, «60+Generation,» through its creative hub, IdeasBrewery.com, where it accepts themed submissions in all formats, from photos and videos to written stories. The winning entries will become part of a 60+ documentary movie.

Wieden+Kennedy, the agency behind the award-winning Old Spice campaigns, is on the lookout for a perfect person to join their team as a Creative Strategist for Old Spice. Since the promotions for the brand are extremely bold and unconventional, the agency is seeking daring people who would fit in the picture—of course, the perfect candidate should be a true cyber warrior.