This year, the health and fitness theme has rocketed with a boost of wearable technology and all kinds […]
Have you seen Elysium (2013) with Matt Damon? It paints the gloomy, not-so-far-from-now future—2154 year—when Earth becomes a miserable and devastated place, improper to live. Privileged citizens relocate to the artificial thriving satellite called Elysium, while Earth is reserved for the unprivileged, policed by robots
An unusual study «Secrets and Lies» by Y&R reveals unconscious views and values of consumers that can be hardly ever learnt from ‘regular’ surveys. Conducted in April 2013 among 900 online respondents from the U.S., Brazil and China, the survey combines two methodologies: traditional survey research to reveal what people want others to think of them, as well as indirect questioning, a so-called Implicit Association that sheds light on consumers’ unconscious, hidden motivations.
Why to buy something if you need it for a limited time only? It’s much easier (and more rational) to share underused assets instead of purchasing and owning them individually. The past few years have witnessed the rise of what’s called the sharing (share or shared, collaborative, peer, access) economy which implies collaborative consumption of physical, virtual and intellectual goods. The new model of consumer relationship emerges at the intersection of online social networking, mobile technology and the social movement that comes as a response to the reduction in purchasing power. While the concept of the sharing economy seems to be clear, it needs some detailing. Why is the sharing economy good to people? What threats to traditional business can it pose? Does the collaborative consumption have a potential to become a consumer religion of tomorrow?
Margaret Thatcher was Britain’s first female prime minister; she served three consecutive terms in office, and was one of the dominant political figures of the 20th century. Having grown up during the Thatcher years, the news of her recent death has raised a number of questions, mainly to do with what society values these days.