Dragon Rouge, the international brand consultancy, has released its seven macro-societal trends that will shape product and service brand innovation in 2012.
Defining which global brands are better at the current moment, which of them has shown striking results in the tough economic conditions of the recent year is a challenging task. For the 12th consecutive year, Interbrand, the world’s leading brand consultancy, undertakes profound research, building the Top100 Global Brands 2011 list by taking several criteria such as presence on the global market and financial performance of the brand into consideration.
Today, when the number of consumer brands, people and trends is huge and the army of their fans is tremendous, the question of which of them is most well-liked pops up. Following other news websites, Bloomberg Businessweek created its own list of things popular in America now (taking 2010–2011 as the time span), scaling them from 0.75 to 14,594,874,110,347 based on their sales, presence on the market, in social networks, etc.. The rating is “a deep dive into what’s totally beast, right now—not just the bestselling, but the fastest-selling; not merely the market leaders, but the ones gaining the most market share.” The entries are not competing with each other, there are just figures, which represent commercial growth or a range of other indicators.
You are welcome to share your thoughts on this article written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Just as Glastonbury and London’s mini heat wave ends, a sun-kissed future beckons for some. These lucky ones will seek advice from the sages of TripAdvisor, slip on their favourite Havaianas, spend sleepy afternoons by the pool, and have furrowed brows eased by the songs of amorous cicadas.