One of the most difficult demographic nut to crack, Millenials, value trustworthiness of brands (31%) and overall are cynical about the ways brands market to them (33%), a recent global study by the London-based creative agency Initiative finds.
consumer trends

On the 27th of June, the UK brewery industry joined forces and launched a major campaign, called ‘Let there be beer’. With this campaign, breweries, including SABMiller, AB Inbev, Carlsberg, Heineken and Molson Coors, try to change the image of beer and combat falling sales.