Heineken often supports musical and film events worldwide. In August 12—14 the company arranges the Heineken Open Source Stage at Flow Festival—a music and arts festival in Suvilahti, Helsinki, Finland.
creativity
New event 5 Days La Roma within 365 days project by The ABSOLUT Company took place in Mexico City, May 24—28, 2011. 365 days is a continuous initiative where ABSOLUT explores creativity in the most interesting places of the world getting international artists to take part in it. The last year it was 30 Days New York. This time there were two hotspots—Mexico City and its art scene. La Roma, the artistic area of the city offers galleries, institutions, architecture and people who contributed to its bohemian but still historical aura.
Levi’s has released a new art-inspired product as part of its ongoing collaboration with the MOCA museum started in Los Angeles in April—the jeanswear brand opened its new Levi’s Workshop at the ‘Art In the Streets’ exhibition of the museum and on May 24 it has released a hilarious short movie ‘Outside In: The Story of Art In the Streets,’ which showcases the process of arranging the event and interviews with graffiti influencers, “documents the artist’s creative process, their pitfalls with the law, the poetic impermanence of their craft and the artists’ evolution from the back seat of a cop car to the walls of a well-respected institution” as the synopsis states.
Volkswagen is now rolling out its ‘Think Blue.’ initiative in the United States. The aim is to encourage eco-friendly mobility and progressive ideas for responsible action in everyday life. The U.S. launch coincides with the partnership between Volkswagen and the Museum of Modern Art (MoMA) in New York as well as today’s inauguration of the Volkswagen plant in Chattanooga, Tennessee—one of the world’s ‘greenest’ automobile factories.
YesYesNo, a provider of solutions that combine creativity, artistic vision, and R&D, in cooperation with DualForces have developed an unseen solution that allows creating works of art by bringing sport and cutting-edge technology together. In other words, the companies presented software that would allow athletes create dynamic paintings using their feet as they run.
Back in March 2011 we announced the launch of Lipton Ice Green Tea art project uniting the renowned street artists of Australia for the purpose of coloring up the life of local communities on this continent. So, two months ago the initiative started in Sydney, where the local artist Jeremy Hession and Melbourne-based Andrew Bourke created their mural to refresh and add color to the face of the city.