Dr Pepper will donate more than $1 million of tuition money as part of the annual Dr Pepper Million Dollar Tuition Giveaway. The soft drink fans aged 18—24 can submit videos online to explain why they deserve tuition money for a chance to win various prize levels, including one of five $100,000 grand prize scholarships.
culture
The Italian coffee brand illy, which infuses coffee with art in its bespoke Art Collection, is extending the range of artist cups and saucers with a new limited-edition piece, created by celebrated Bombay-born sculptor Anish Kapoor, who’s been living in London for 40 years. The artist, known for his giant projects such as his huge Leviathan intallation in Paris or Cloud Gate in Chicago, this time switched to tiny sizes, but still applied his unparalleled approach and signature style to designing the cup. Just like most of his creations, the new illy coffeeware has a metallic touch and is dedicated to blending emptiness/fullness and external/ internal in one piece.
Cars, along with bottles and shoes, often become canvases for artistic experiments. The fleet of vehicles, transformed into vividly coloured pieces of art is now joined by Ford Focus, which got a graffiti makeover, executed by six artists in Glasgow on August 22. The car featuring one-of-a-kind imagery was created during 6-hour session and will be displayed for the next month at the city’s Independent Recoat Gallery, as part of the Ford Centenary Tour, the exhibit of 10 models, which represent the brand’s 100-year history in the UK.
PUMA, the brand well-known for combining social activity and filmmaking, is presenting films, created for the World Peace Festival 2011 in Berlin (August 20-27). The seven videos shot by international filmmakers, both celebrated and emerging, are revolving around the same idea—‘peace starts with me’ and were created under the PUMA.Peace program, launched by the brand to promote nonviolent attitudes across the globe.