This year the executive creative body of ABSOLUT VODKA company, Absolut Art Bureau, has partnered with the quinquennial exhibition of modern and contemporary art dOCUMENTA (13), which has taken place from June 9 to September 16 in Kassel, Germany, as well as become a sponsor and supporter of another art event Art 43 Basel in Switzerland.
culture
Bacardi is mixing of one its best flavours, Japanese culture and tattoo aesthetics all together. The rum brand is relaunching Bacardi Dragonberry with a campaign, which pays homage to one of the most prominent characters in the Japanese art, a dragon, with a modern twist through tattooing. The brand tapped Japanese Tattoo Master Horitaka to create a unique dragon tattoo design, ‘the mark of a master,’ which could be won by a lucky Bacardi fan.
Since September 14 through to September 28, the Moscow centre of modern art, design and architecture ARTPLAY will host an exhibition of 100 best works submitted by 76 young talented Russian artists as part of the Russian-only design competition organised by Martini Art Club to create the best arty packagings for the brand’s bestest selections —Martini Bianco и Martini Asti.
To inspire international creative community, Stolichnaya Premium vodka has rolled out an online project at www.ORGNL.TV. The brand has been playing off the idea of ‘being original’ in its previous campaigns including the search for the most original Britains and the spring digital initiative too. This is a hub showcasing the creative process of noted art, music, and fashion experts and offering people to upload their own videos to the website to share their own creativity with others.