Diesel promotes a collection of its new sneakers, which are “Not made for running. Great for kicking asses,” with a campaign that is all about butts and people who deserve to be punished for the things they do or say. Following its “Stupid” strategy, the brand launched a section on its website, featuring the new catalogue, videos, Twittas service, and online activity with kickable characters.
Diesel
As a vibrant alternative to glamorous fashion weeks, this summer (July 7-8-9) the famous Street- and Urbanwear trade show Bread & Butter arranged a range of mind-blowing events featuring a plethora of brands, including Diesel, Boss Orange, Nike and Adidas. The first was probably the most active of them, inviting the guests of the shows to take part in its awesome activities. Diesel’s presence at the fair was mirroring—as you may have already guessed—its “Be stupid” theme, which underlies the latest campaigns of the brand.
Diesel is calling its fans to ‘be stupid,’ while Wrangler asks its aficionados to ‘stop thinking’ at all. In the new phase of its “We Are just Animals” campaign the brand wants people to participate in a range of top secret (as for now) extreme events, which will be arranged in the UK this September.
Diesel will not stop until it takes all internet-addicts away from the computers. Yesterday, we wrote that the brand launched a lovely campaign «Facepark,» encouraging all of us to shut our PCs and laptops down and go to the park to have real fun. The next phase of the “fresh-air” movement is built on the clothing company’s collaboration with Fiat.
Diesel is going on “being stupid” by encouraging its fans to do quite smart things. The brand has come out with a new project, Facepark, which “brings the clichés of social media platforms back to the real world in a very literal way.” Diesel is inviting all internet addicts to stop wasting their life in front of the computer and go to the park to have a nice time partying with friends.