The greener lifestyle means choosing eco-friendly technology, protecting nature by using recyclable materials as well as being a health nut. In support of the Nissan LEAF, Nissan’s 100% electric automobile named the ‘2011 World Car of the Year,’ Nissan North America teamed up with Hollywood movie star Ryan Reynolds, who has joined a roster of elite fitness enthusiasts, athletes and coaches in the new integrated fitness-focused program dubbed ‘Innovation for Endurance.’
digital campaign
Perrier, which last summer excited the audience with the launch of a state-of-the-art digital mansion, where Dita von Teese was pouring the brand’s water all over her gorgeous body, kicks off another online project dubbed ‘Le Club Perrier’ on YouTube. The French water brand encourages users to join in to make the virtual party wilder and steamier (real fun starts when there are thousands of people—this party evolves with the number of views) and win a trip to NY plus an access to a fabulous ‘Le Club Perrier’ party this fall.
The hilarious ‘Dove Campaign for Real Beauty’ featuring women of all ages and nationalities, which was aimed at helping female consumers feel confident with their looks and realise their personal beauty potential, is now replaced by new campaign dubbed ‘Dove Body Language’ for the Dove Hand & Body range, which was relaunched globally. The campaign was kicked off by Unilever on June 6 and is rolling out primarily at the brand’s Facebook page, where one can write a shareable message (up to three lines) with the help of six women who form letters with their bodies.
The world is experiencing the power of ‘Think Blue.,’ Volkswagen’s international environment-oriented campaign, which was launched in Europe in 2010 and over the last months has been rolling out in the USA, Canada and Australia as well. With a huge focus on ecology, the brand just can’t miss big days for those who care about the nature—ahead of Earth Day (April 22), in Canada the brand released a simple but smart advert encouraging to check the tires’ air pressure regularly, and on the occasion of World Environment Day (June 5), Volkswagen and DDB Sydney developed an integrated campaign with the ‘Why be environ-mental when you can be enviro-normal?’ tagline for Australia.
One million gallons of water is to be saved if men in the USA will not be shaving from May 17 till June 5, World Environment Day states Budweiser. Each shave they skip saves up to five gallons of water. This is a part of the Grow One. Save a Million. program by Budweiser that promotes water conservation.
Benetton has announced the birth of an online community of bloggers dedicated to communicating the very essence of the brand to the target audience. A new blog, or superblog, to be more precise, has been launched at www.blog.benetton.com showcasing the latest and most interesting topics related to technology, fashion, culture and life of young people around the world. However, Benetton has its own point of view on each of these areas and perceives fashion as something born in the streets, inspired by everyday life and embracing colors of the world; and technology as a tool that is capable of bringing people closer and improving the way we communicate.