Effective titles: means of successful publication

News line of social networks is the main channel of consuming content. Modern generation of “indolent reader” studies […]

Top smartphone apps of 2014: Nielsen’s overview

As part of its annual Nielsen Mobile Netview 3.0 study, the market research company has analyzed what smartphone applications and operating systems were popular in the U.S. in 2014.

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Facebook and Samaritans mark the National Suicide Prevention Day in the U.K. with a special “help guide”

September, 10 is marked as the World Suicide Prevention Day. As of 2011, an estimated one million people per year die by suicide or «a death every 40 seconds or about 3,000 every day.»

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Bosch Australia revives the old-fashioned “Where’s Wally-esque” style in a Facebook competition

Bosch Australia has launched an old-school game on its Facebook page, inviting its fans to spot the brand’s products in a nice winter picture. Celebrating the winter season on the continent, the brand is giving away its nearly Christmas presents to those who will correctly solve the riddle by indicating the coordinates of a Bosch item in the picture.

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Nescafé Dolce Gusto inviting Facebook audience to unlock challenges for a chance to win freebies

Nescafé Dolce Gusto is inviting its UK and Irish fans to join The Pod hub on Facebook, where they can trade their virtual activity for virtual and real rewards. The application lets users become “Podsters” and complete the fun challenges to earn stamps for their virtual coffee card.

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How fashion and beauty brands use digital wisely

Social media and latest mobile gadgets are just perfect tools for sharing any kind of useful information with […]

Heinz gives away tomato seeds to inspire home gardening in the UK

Heinz is re-launching its 2013’s Grow Your Own campaign to encourage home gardening among British families. The ketchup brand invites consumers to grow tomatoes, the key ingredient for the legendary sauce. The Grow Your Own marketing effort includes a special hub on the brand’s Facebook page as well as TV advertising.

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