AXE is arranging a sport competition for college student who are perfectly fit and like marathons. Seems totally decent. But of course, there is a hidden reef. If you study the rules of the competition, you will find out that all the participants are to run in their underwear.
The Gap apparel retailer has introduced a Facebook application for those who want to pick out the right outfit online. The new app is developed for the promotion of the new line of premium jeans «1969 Collection».
With 4 million fans, Skittles has introduced a Facebook program called Mob the Rainbow where fans are turning the web into their playground to «cause some fun.»
HUGO BOSS is launching a new line of BOSS Orange, and to commemorate this it invites the fans to participate in the creative process and make a T-shirt of their own. The users are invited to show their talent and creativity by making the boldest design ever on the Facebook page of the brand. Each of the contestants will provide two sketches and they will be voted by other visitors.
On March 1, Pernod Ricard has announced the winners of its art contest featuring Pernod Aux Plantes d’Absinthe Superieure brand. The grand prize reflects the year when Pernod Fils was founded, 1805. The creator of the work, which took the first place, is to receive $1805, and the three runner-ups are to be awarded with $500 and $250 (two artists) correspondingly.
63,000 teams from all over the world participated in the Volvo‘s DRIVe Around the World game making it the most installed branded application and seventeenth most installed application on Facebook in 2009.