What can make a monarch turn insane? Burger King believes it is more meat in burgers. One of the biggest fast-food chains unveils a promotional campaign for Steakhouse XT, which has 30% more meat then a regular burger.
fast food
Burger King Britain is pushing its new Burger Kings 3-Cheese Angus with the help of a new commercial and a T-shirt creative project. At the microwebsite www.kingtastyshirts.com made specifically for the launch and on the Facebook fan-page you can become creative with designing new black King tees, and then buy or win them.
The Leo Burnett agency from Puerto Rico, which created the smoking burger ad on the roof of the McDonald’s restaurant, added another project to the list of its ambient campaigns. This time it was not about promoting a new addition, but about familiarizing people with the McHappy Day, when the company donates Big Mac’s sales to the children of the Ronald McDonald House Charities.
McDonald’s is moving beyond its iconic “I’m loving it” theme and goes sportive with a project that is not featuring its logo and name on every free spot. The company approached Stockholm digital agency Perfect Fools with a task to create an interesting brand communication campaign for smart and not-pushing promotion of the brand.
The Leo Burnett advertising agency from Puerto Rico devised a great ambient campaign for McDonald’s to promote the new Angus Burger. The image of the product appears in the smoke, which is chanelling from the outlet’s grills. The huge burger can be seen when it’s dark, and it’s really impressive. Now the advertising can be not only seen, but smelled as well.
McDonald’s has launched a Russian website for promotion of Avatar’s release. At Avatar.mcdonalds.com visitors can upload their pictures to see how they would look if they lived on Pandora, and take part in a number of entertainment activities. The campaign was developed by the Oddcast creative agency.