London-based brand and package design specialist BrandOpus reveals two latest packaging works: a striking new design for Tangerine-owned Butterkist popcorn and packs for the newly developed product range of the premium chocolate brand Willie’s Cacao.
food
Domino’s Pizza, the world leading in pizza delivery has commenced a new crowdsourcing campaign in North America, asking consumers help design the Ultimate Delivery Vehicle. Earlier, the company invented various original methods of delivery including the Heatwave Bag, corrugated pizza box, magnetic car topper and Extreme Delivery.
Heinz Ketchup has launched the ‘Join the Growing Movement’ campaign on its restaurant bottles featuring PlantBottle technology by Coca-Cola, which is 100% recyclable. The partnership dates back to the beginning of 2011 when Heinz has partnered with the soft drinks giant to start using its revolutionary technology. In June 2012, Coca-Cola and Heinz along with other companies including Ford, Nike and Procter & Gamble formed a union of the Plant PET Technology Collaborative (PTC).
The Marmite spread, which always generates much buzz around itself, is announcing a new push revolving around its secret community, Marmarati. The secret society, which has been launched to support the release of Marmite XO, the brand’s extra strong version, and has been running in beta for some time, is gaining momentum. The new online hub, which has been created by We Are Social, invites consumers to undertake a range of challenges, which will help to demonstrate how true their love for the ‘Noir Elixir’ is.