Hydration is an important element of wellbeing, but we often forget to sip water regularly. The water brand Vittel has collaborated with the Ogilvy Paris agency to create a smart bottle cap that reminds us to drink water.
France
Clothing can be significantly improved even without loading it with technology, just by a smart cut. This is proved by the UpCouture label that creates T-shirts that help people maintain a straight posture, simply by using denser material on the back of the piece.
Dior unites 15 international female artists for its unique exhibition, “Esprit Dior, Miss Dior,” now opened at the Grand Palais in Paris. The display is devoted to the famous women’s fragrance Miss Dior which gets interpreted through the creative vision of women in art.
IBM turns street ads into city furniture to promote the idea behind its “Smarter Cities” program, focused on comfortable urban living.
Yesterday, the first same-sex French wedding was arranged in the city of Montpellier following the passage of a law allowing same-sex couples to marry and adopt children. Prior to the legalization of gay marriage in the country, non-profit organization Tous Unis Pour l’Egalité teamed up with Google and Ogilvy Paris to provide French same-sex couples with an opportunity to wed over the Internet, via Google+ Hangout.
Mercedes-Benz turned to the public’s creative force in its latest initiative, “#Untamed,” launched to promote the automaker’s new CLA model. The luxury car manufacturer invited creative minds from all across the globe to contribute their original immersive imagery through Instagram for the “#Untamed. A Digital Photo Installation”. The user-generated digital photo exhibition, the first of its kind, took place in Paris from 3-14 April, at a specially-designed pop-up showroom.
To celebrate its 40th anniversary in France, WWF (The World Wide Fund for Nature) has launched an imaginative project revolving around the use of fur. Marcel and Publicis Argentina developed a campaign, World Wonder Fur, featuring three “certified 100% imaginary” animals that give away their fur in a totally non-violent way. The initiative includes a scroll-down website, prints, two faux nature documentary spots directed by Brent Harris, and a collection of real clothing and accessories «made of» the fur of the imaginative «world’s new species.»