Europe welcomes a new low-cost airline on interregional routes, HOP!, which is a combination of three Air France group’s regional airlines—Brit Air, Regional and Airlinair. Brand and design agency Brandimage has developed visual identity for the brand, whose name is synonymous with mobility and action.
The days when the world’s attention was drawn to the Olympic Games, Vitaminwater France celebrated the professional athletes in ordinary people doing sports on tracks and pitches, in pools and at stadiums. The beverage brand has launched an offline humorous promotion by Sid Lee, raising amateur athletes to the new heights and making them believe that they are real winners and personal records beaters.
IKEA has followed other brand initiatives in airport lounges and unveiled a VIP lounge in the Terminal 3 of de Gaulle. This is similar to what Grey Goose and Virgin Atlantic created in London’s Heathrow T3 last year, but promotes the brand’s products, furniture and textile directly offering visitors to try it out while waiting for an airplane.