As part of its Art, Copy & Code program, designed to offer a fresh take on advertising, Google is partnering with Nike to re-think its traditional AdWords platform with a soccer in mind. Together, they developed a customized user-friendly mobile ad system that reacted to what was being shown on TV during real-time games.
Google is teaming up with four top rated design schools—Parsons The New School for Design, Pratt Institute, School of Visual Arts and The Cooper Union—as well as Swedish educational company Hyper Island for a design program titled “30 Weeks.” The initiative will channel expertise, ideas and professional insights from Googlers and will last for about 6 months in a co-working space in Brooklyn’s Dumbo.
Google has developed a new wonderful Chrome Experiment that allows users to improve their English spelling skills. The new digital project, Spell Up, merges the technologies of speech recognition, the Web Speech API, with educational approach to let people from across the globe dive into the world of English sounds and letters.
The London-based advertising agency isobel has conducted an online survey among 1250 UK adults in December 2013 to discover the happiest brands in the UK. As it turns out, for the British the happiest brands are digital giants, confectionary and body care labels. The ranking is topped by Cadbury, Andrex, Google, Fairy and Nivea, with a range of banks and political parties occupying the bottom of the list.