This winter, Malibu rum, will launch a limited edition bottle which fuses the magic of the winter season with an exotic Caribbean vibe. The Malibu Winter Limited Edition is white rum infused with real coconut flakes which float; mimicking the snowfalls of winter and creating a hint of enchantment for the Christmas season.
holidays
Australian division of Lindt, a global manufacturer of quality chocolate, has put its premier Easter treat—a golden bunny—in the spotlight of this year’s Easter campaign and has announced 2011 Gold Bunny Hunt. This cross-platform marketing campaign is developed by the communication agency Draftfcb Australia. In course of the campaign, a Golden Easter bunny is hiding somewhere. Lindt will unveil a number of clues via TV spots on Channel Nine, on the Internet as well as through dedicated mobile content, through Facebook and Twitter and well as Australian Women weekly.
To learn more about 2011 Gold Bunny Hunt, please follow the link or visit the dedicated website of the campaign at www.goldbunny.com.au.
Ahead of St. Patrick’s Day (March 17), Guinness has released a series of tongue-in-cheek adverts, encapsulating the theme of sharing happiness and joy as part of the campaign, which is running under the straplines ‘Share a Smile, it’s St Patrick’s Day’ and ‘17th March, the Friendliest Day of the Year.’ The saint is widely known as the patron of Ireland, and Guinness, which is associated with this country like no other brand, celebrates the event annually for over 15 years with a bunch of activities and new products (for 2011, for example, it released a new special sauce produced in partnership with Heinz).
Nivea, along with TV personalities Bill & Giuliana Rancic, are helping couples everywhere be ready for romance this Valentine’s Day. The couple kicked off its partnership with the brand by helping America prepare for the most important kiss of the year as hosts of the Nivea Kiss Platform in Times Square on New Year’s Eve. The celebration of human connections continues as Bill & Giuliana are serving as Nivea’s Romance Ambassadors this Valentine’s Day by helping couples all over America make this February 14th one to remember.
Just in time for St.Valentine’s Day, Nestlé-owned chocolate brand Rolo announced a contest for all the fans of its products in UK. From February 10 and over the 6 weeks, the brand will be loooking for the ‘Roloyal couple’. All those interested in participating are welcome to share their photos and stories on Facebook.