During the coming Superbowl XLV TV broadcast on Sunday, February 06, Hyundai plans to arrange a ‘a group therapy session’ for the 100 mln of US TV viewers and advertise its newly-unveiled models through hypnosis and deprogramming.
While augmented reality, hybrid cars and m-commerce apps were in spotlight back in 2009, the following year showed even bolder innovations. In 2010 research and development teams of global companies were primarily focused on finding new ways to make this world greener and facilitate more efficient informational interchange.
Innovation. It’s what every client is talking about at the moment. Why? Because, as a result of recession-induced budget cuts, the past couple of years have seen an extended period of innovation inactivity for brands. Instead of investing in NPD, brands have been under continued pressure to massively discount to entice short term sales—but at the same time, by entering a price war they have commoditised their offer and lost the brand essence which justified consumers buying their product over cheaper branded or own label products.