To give more light to the latest build of Google Chrome, the marketing team behind the browser has launched a new campaign dubbed ‘Chromercise’ designed to help Internet users keep up with the incredibly high speed of work in Google Chrome by improving their fingers’ dexterity.
On March 29, Skype introduced its all-new service entitled ‘Skype in the Classroom‘ and catering to the modern-day needs of teachers. The launch was preceded by the testing period of the beta version that had been launched in December 2010, which proved a success since about 4,000 teachers signed up for the project.
Toyota Prius, a record-breaking hybrid car from the leading car manufacturer, is determined to set about 200 records in just 2 10-hour days. This interactive and fantastic event will take place on March 30 and 31, 2011 and will be available online at www.toyotapriusprojects.com for two 10-hour record-setting webcasts.
How to introduce a cutting-edge automobile technology to a lazy customer? Lazy or busy enough not to be able to attend a test drive? Volkswagen Norway has an answer. This division of the car manufacturing giant has introduced augmented reality to familiarize the prospective customers and all those curious with the technological potential of VW cars.
On March 9, Toyota unveiled its new global vision appealing to both the employees and customers of Toyota Motor Corporation worldwide and outlining the growth strategy for the future. According to the authors of the vision, it incorporates the lesson learnt by the company and brand during the economic downturn and through a number of product recalls that took place in 2010.
On February 15, Harley Davidson launched a new advertising campaign taglined ‘No Cages’.
After parting with its long-time partner in ad creation Carmichael Lynch agency, the motorbike manufacturer was on the lookout for some really fresh and original ideas for a new campaign, which led them to work with Victors and Spoils, a creative advertising agency that bases its work on crowd-sourcing.