Although the event took place in September last year, Audi Canada and Toronto-based advertising agency Zulu Alpha Kilo have just revealed the results of their collaboration on an impressive experiential campaign for Audi quattro.
innovations
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
You can sense the financial strain from Berlin to Athens, London to Paris, New York to Tokyo. These magnificent cities and their people with a world that’s been turned upside down. With this new world view comes the need for a new methodology.
The article written by Kathy Oneto,Vice President, Brand Strategy at Anthem Worldwide, San Francisco
More and more there are examples of past “new and improved” innovations, if you will, that are today being turned on their heads. What once was considered to be an improvement is now being proven to not necessarily be the best.
A few months after the announcement it’s developing e-sound for its cars, Audi has presented a new format of automotive retail, Audi City, which opened in London close to Piccadilly Circus. The store keeps in pace with time and technology and offers visitors the entire Audi model line-up digitally. This is how the brand allows consumers to view all its products in a compact space.
The article was written by Emily Stubbins, Executive Brand Strategy Director at Hyperquake, USA
In a recent conversation among colleagues – sparked, in part, by the release of the new “Avengers” movie – an interesting subject came up: If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”