BMW i, an electric car brand, is rolling out a marketing effort centered on its pioneering spirit and passion for sustainability, innovation and the ability to shape the future of mobility. The campaign dubbed “Driving the Next Movement” features historically-significant icons to highlight the BMW Group’s sub-brand visionary thinking focused on technology and environmental challenges.
international
Adidas and Yohji Yamamoto, who have been collaborating for already ten years, are inviting consumers to discover the new collection Y-3 S/S 2013 in an engaging, interactive way. The two design legends, from the sports and fashion world, let the global audience create a unique shareable film online by tapping letters and figures on their keyboards.