Smirnoff launches a new series of limited edition bottles based on the nightlife of four of the world’s biggest party locations—London, New York, Rio de Janeiro and Australia.
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Mattel, the producer of Barbie, announced its new sustainable sourcing principles that manage the company’s procurement of paper and wood fiber used in its packaging and products.
Being the UEFA EURO sponsor since 1988, Carlsberg, is launching an integrated marketing campaign that encourages international fans to show what they would do to win UEFA EURO 2012 tickets.
Coca-Cola (#1) takes the lead in Interbrand‘s 2011 Best Global Brands report for the 12th consecutive year. Another brand leader is Apple (#8). With a brand value that increased a staggering 58 percent, Apple is this year’s top riser and, for the first time, it sits amongst the top 10 brands listed in Interbrand’s report (see the full list of brands below).
PepsiCo has finally selected the winners of its PepsiCo10 program in Europe, which was rolled out in early summer as a follow-up to the U.S. version of the initiative launched last year. On October 4, the food and drinks giant, which is committed to driving innovation in everything it does, announced the 10 technological start-up companies, which were chosen from over 130 submissions from all across Europe.
Infiniti announced six finalists of its 2011 Digital Art Competition and launched the Online Infiniti Digital Art Competition Gallery that showcases 32 best works from first theme of ‘Inspired Performance’.
Pentawards, the world’s major packaging design competition, announced its 5th year winners. At the award ceremony, which took place in the heart of New York on September 29, the Diamond winner along with Platinum, Gold, Silver and Bronze winners were announced in a range of categories including beverages, food, body care and luxury to name but a few.
Brand design agency Coley Porter Bell has teamed up with world famous DJ Ferry Corsten to co-create a limited edition bottle for Pernod Ricard’s Olmeca tequila.