Kraft Foods Oscar Mayer has launched a humorous campaign in the U.S., which is promoting the brand’s Oscar Mayer Selects, the new line of meat products without preservatives. The new promotion, the largest one in the brand’s history, was developed by mcgarrybowen Chicago—it is dubbed ‘It’s Yes Food’ and is revolving around saying ‘no’ and ‘yes’ in daily life. The campaign is rolling out across multiple platforms, including TV, print and online, communicating the message of how easy it is to say ‘yes’ to  Oscar Mayer Selects—Hot Dogs, Cold Cuts and Bacon—without any artificial preservatives.

KRAFT Mac & Cheese is launching a new social-media push, which is revolving around the fact that old can be modern. We invite our friends of around the same age to our birthday parties, and so as part of its 75th anniversary celebration of KRAFT Mac & Cheese decided to turn two lovely old ladies—Frankie, 87, and Dottie, 86—into its temporary social media managers on Facebook page and Twitter for three days, from April 10 through April 12.

Kraft Food’s chewing gum brand Trident has launched a debut global campaign, which celebrates all the opportunities life can give us. The new ‘See What Unfolds’ campaign by Saatchi & Saatchi, New York, which broke on Monday, is targeted at millennials—people in their 20s and 30s, who want to experience everything the day can give and make their own decisions. In its core idea, the new marketing initiative, which as reported by Ad Age is set to roll out in at least 17 countries, including the U.S., is in some way similar to the controversial Diesel’s ‘Be Stupid’ or Levi’s ‘Go Forth’ campaigns combined, but of course is less provoking than the first one and less rebellious than the second one.

Kraft Foods Inc. announced plans to change its corporate name to Mondelēz International, Inc. “Mondelēz” (pronounced mohn-dah-LEEZ’) is a newly coined word that evokes the idea of “delicious world.” “Monde” derives from the Latin word for “world,” and “delēz” is a fanciful expression of “delicious.” In addition, “International” captures the global nature of the business.