This summer, Cadbury, the official sponsor of the upcoming London Olympic and Paralympic Games 2012, announced a massive campaign entitled ‘Spots v Stripes’ for the UK to promote its involvements into the international sports event. Back then, the company launched a website dedicated to the promotion and announced that it would kick off both online and offline activities. As part of the national movement, the brand released 100 GPS-activated balls in the UK and encouraged participants of the campaign to help the balls travel across the country.
Kraft Foods
Kraft Foods is inviting all moms, who are looking for a good chuckle to start off the week or need a laughter-noon break before their duties as carpooling diva begin, to watch a new series of hilarious webspots featuring comedian Anita Renfroe. They can log onto YouGottaLOL.com every Monday morning and catch a new episode of «You Gotta LOL,» a hilarious new online video series sponsored by 14 Kraft Foods brands including Maxwell House, Oreo, Kool-Aid, Wheat Thins, Chips Ahoy! and Jell-O.
Kraft Foods launched a worldwide initiative to celebrate play and fight world hunger. Through an app on Kraft Foods’ corporate Facebook page, the company is encouraging consumers to upload photos of people at play. And for each photo provided, Kraft Foods will donate five meals (up to 500,000) to the United Nations World Food Programme’s Fill the Cup campaign, which aims to feed more than 20 million children around the world who go to school hungry every day.
This fall, Kraft Foods will embark on its largest branded initiative ever to fight hunger in America. Yesterday the company kicked off Huddle to Fight Hunger, an integrated marketing campaign designed to achieve an important goal: give 20 million meals or more to Feeding America, the nation’s leading hunger relief organization. The campaign will culminate in San Francisco on January 9 with the first-ever Kraft Fight Hunger Bowl featuring college football teams from the WAC and PAC-10.
Over the next two years, Cadbury is going to help millions of British people play thousands of games and get in the mood for the ultimate event—the Olympic Games 2012. To give everybody the chance to have fun while playing, Cadbury takes its long awaited campaign Spots v Stripes all across the UK to introduce gaming experience to cities this summer.
As part of its ongoing commitment to fight hunger, Kraft Foods US is bringing Michael Nye‘s acclaimed black-and-white portraits of hunger in America directly to its employees in August. The About Hunger & Resilience exhibit of photographs of Americans who don’t have adequate access to food will travel to three Kraft Foods locations with the goal of educating employees and inspiring action in the fight against hunger.
Triscuit, a crackers brand from Kraft Foods portfolio, is supporting the movement to grow your own foods in a big way with their website dedicated to home farming. The site, located at www.kraftbrands.com/homefarming, focuses on interaction, education, and support to get consumers involved with the action from all across the United States.