YouTube pays a tribute to beauty with a launch of L’Oréal Paris sponsored channel. The new hub Destination Beauty, which was opened last week, is designed as a platform for tips from industry gurus (make-up tutorial phenom Lauren Luke, makeup artist Kandee Johnson, and Seventeen Magazine). During a period of a year the page will be constantly updated with new spots, and maybe over some time this online destination will eventually turn into one of the favourite digital spaces for both consumers (any woman 18 to 54, the target audience) and beauty professionals.

L’Oréal’s luxury products division (LPD) is going to promote its products including scents of Diesel and YSL Beauté with the help of the digital tools. It will have Yves Saint Laurent’s Touche Éclat range and new Diesel fragrance, which is to be introduced this year, will be promoted via online services. The budget for products’ advertising for this year will be increased and set individually for each of them.