The Brand Union created a Limited editions of the 5 iconic L’Oreal’s Cacharel Perfumes: The Jellies. A pocked-sized, fun, irresistible and appetizingly colorful perfumes which are the ideal beauty accessory for young women.

Today the company wishes to go back to its ground-breaking roots with a collection of limited editions of its five iconic perfumes: Anaïs Anaïs, Amor Amor, Amor Amor Tentation, Noa and Scarlett.

The main objective was to target young contemporary women through a collection of reasonably-priced nomadic fragrances with appetizing appeal. The good old lollypop that we loved to suck on as children has been revisited with a view to global communication. Jellies are colourful and appetizing ‘candy fragrances’.

The Brand Union Moscow, first Brand Strategy and Design offer implemented in Moscow from WPP group, since March 2010. The Brand Union is a world-class global brand agency, comprising of 500 people across 19 local offices.