McDonald’s Is to Launch McTV in California McDonald’s will expand its entertainment activities in the US with a high-definition television channel. McTV will appear at nearly 800 restaurants in southern and central California by March with a perspective to grow across the country. Continue reading →
Mitsubishi Transforms the Normal City into EVTown and Rolls out a New Ad Campaign Mitsubishi Motors North America, Inc. is to transform Normal, a city in Illinois into EVTown. Based on this experiment and with its all-new 100% eco-friendly electric 2012 Mitsubishi i, the Japanese auto maker creates a new ad campaign. Continue reading →
Emotional Marketing: Finding The Rainbow Connection The article was written by Cheryl Swanson, Founding principal at Toniq llc, NYC Someday we’ll find it, the […]
(Don’t) Believe the Hype We welcome your comments on the article written by Brian Erdman, Vice President/Group Account Director at Interbrand Cincinnati Continue reading →
Coca-Cola Varying Its Package Sizes Coca-Cola Co. is boosting its soda selling growth varying its package sizes. This week Coca-Cola will announce the launch of12.5-ounce, 89-cent bottles. The retail price on its recently introduced eight-pack of 7.5-ounce Coke ‘mini’ cans in supermarkets will also be attractive and reduce by about 20% to $2.99. Continue reading →
Lay’s Argentina Will Make Chips before Consumers’ Eyes PepsiCo’s Lay’s is launching an innovative promo campaign in Argentina. The campaign uses specific vending machines that ‘make’ the potato chips before consumers’ eyes after a real potato is dropped into the machine’s slot. Continue reading →
Dove Chocolate Discoveries Setting up National ‘Girls Night In.’ Mars’s Dove Chocolate Discoveries brand declared September 22, 2011, National ‘Girls Night In.’ The aim of the social initiative is to encourage girlfriends in the USA to gather together and enjoy good food having fun. Continue reading →
Fiat 500C by Gucci Working up the US and European Markets Fiat’ s new 500C by Gucci model is hitting both Europe and the US even before its on markets for sale. The coming New York’s Fashion Week will feature the red-and-green-stripped car, while the model will be available in limited quantities late 2011. In Europe Fiat has launched an all-European tour on August 19 and will be travelling through big cities till the end of October. Continue reading →
Facebook Will Track Brands during 2012 London Olympics Facebook is to measure the 2012 London Olympic Games impact on brands. The social platform giant intends to track how the sponsorship brands influence is changing; while the Olympics sponsors spend time fighting for financial profit of their investment, says Financial Times. Continue reading →
Starbucks Is to Launch Coffee K-Cup Portion Packs Starbucks announced that its coffee K-Cup Portion Packs for the Keurig coffee maker will be available in the U.S. starting in November 2011. Continue reading →
