Nike cuts Lance Armstrong, Anheuser-Busch does too. The seven-time Tour de France winner and the chairman of Livestrong foundation used illegal substances for enhancing performance in sports misleading Nike for more than a decade.
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Converse, which celebrates creative independence and is committed to helping emerging musical talents to speak (or, sing and play) out, is bringing its unique experience, Converse Rubber Tracks, to a new land. The Brooklyn-based studio of the brand, where aspiring musicians can record their tracks free of charge, is arriving in Montreal, Canada next week, September 17-22. The “Converse Rubber Tracks in Montreal” pop-up studio will be opened as part of the POP Montreal International Music Festival.
Nike, which has always been motivating people to run through various activities including ‘Alice spots’ and ‘I would run to you’ video, launches the 2012 season of its We Run race series, which connects runners around the world. The forth We Run series offers almost 7 million Nike+ community members inspirational new technology and products.
Blacklist’s Tendril has created a new spectacular brand film for the launch of the new edition of Nike’s CTR360 midfielder cleat, a boot designed for better ball control. The video will be displayed at Nike’s London flagship shop and stores across Europe. Recently, the company has also revealed an interactive video called Field created to celebrate its FuelBand.
Following the news about Nike+FuelStation just launched in London, we found out another FuelBand project created by Nike in collaboration with Dazed Digital magazine and Los Angeles-based music producer Nosaj Thing and FAIR, LA, the west-coast design and technology collective led by Julia Tsao. The partnership has resulted in the FIELD, a film that fuses technology, human movement and music.
Nike continues running its 78 exhibit launched on May 30, 2010 as part of the celebration of its birthday when Blue Ribbon Sports company became Nike Inc. Now it is available online. In 2010, Nike tapped London-based designer Paul Jenkins to curate the works of 78 famed international creatives who reimagined Nike shoes in different ways.