Converse continues to promote its shoes within its ‘Three Artists. One Song’ initiative. The exclusive Gorillaz-band-styled collection promotion is followed by a collaboration featuring Mark Foster of the Foster The People band; rising star, Kimbra; and popular DJ, A-Trak. The track was recorded at Converse Rubber Tracks studios in Brooklyn, NY.
Nike
Nike continues its football initiative together with Pep Guardiola, global ambassador for The Chance and FC Barcelona Manager. ‘The Chance’ 2012 project that they have launched together searches for football talent and gives young amateur footballers an opportunity to demonstrate their capabilities on an elite stage. Since the program launch in 2010, thousands of footballers could take a chance to work on a global level.
Nike, which always chooses motivating names and slogans for its campaigns and encourages its fans to lead active lives (recently, it launched the #makeitcount movement), is now rolling out a new promotion dubbed ‘Only The Strong’ in Japan. On its official website, the sportswear manufacturer has posted a series of photos, shot in the different areas of Tokyo, as well as a video featuring young males, who are looking at the megalopolis from a roof of a high building. The Nike Japan Spring/Summer 2012 ‘Only The Strong’ campaign features looks and apparel from the new collections (primarily for running), but a user can’t either enlarge an item or proceed to buy it from the page—just images, nothing more.