Since the Special Edition on promoting the HoReCa industry in the Metaverse, we’ve received several requests to «come […]
Estee Lauder is encouraging women to share their nightly beauty moments via the recently launched The Beauty of Night platform. Started about a month ago to promote the brand’s product, Advanced Night Repair serum, the site works as an international destination that accumulates female beauty wisdom and allows ladies to share their expertise in real life with those who may need it.
To promote the “Dare To Be Tender” message in France, Milka and the Paris-based ad agency Buzzman are rolling out a new ad campaign for which the brand had to change the entire manufacturing process to create 13 million chocolate bars that were all missing the last square. Consumers who buy an unusual bar in a promotional packaging can decide whether they want to claim this morsel back or give it to their dear ones.
Windows 8 «Live Tiles» Experiment Scares Strangers in Downtown Oslo to Introduce a New OS’s feature Online
To promote a newly released latest Microsoft’s OS Windows 8 and its Live Tile features, the Norwegian office of the company in collaboration with ad agency McCann Oslo have created a rather shocking experience called the ‘Live Tile Experiment’ —taking place right on the street in downtown Oslo.