Stora Enso, a European and global leading provider of sustainable fiber-based packaging solutions, has conducted an interesting research to learn if Millenials (consumers born between 1980 and 2000) value sustainability in packaging, how eco-friendly packaging influences purchasing decisions, and if it helps increase sales for CPG (consumer packaged goods) companies worldwide.
package design
Although cigarettes and tobacco products are not something we cover at all (we deleted on purpose all the design and marketing news on this category since 2008 from ethical considerations), the redesign project for Davidoff’s Winston Churchill Cigars is much more than just a nice identity for another tobacco product. It’s a piece of Britain’s history recited masterfully by branding agency DewGibbons + Partners and ad agency Johnny Fearless.