The UK’s largest supermarket chain Tesco together with the biggest national wine importing company Enotria have initiated a partner, socially responsible project that aims to launch the production of the so-called social wine which flavor, brand name and label design are selected by the U.K. public.
philanthropy
Smirnoff presents a revolutionary project, Mindtunes, that marks a new level of relationship between music and people. The vodka brand, English music producer DJ Fresh and neurotechnology expert Julien Castet have teamed up to let three physically disabled music fans compose a track with their brain only, and without any regular musical sound-making devices.
The Salvatore Ferragamo fashion brand tells the personal story of its founder in a 26-page graphic novel, Making of a Dream, illustrated and written by animator and cartoonist Frank Espinosa. The comic book stylistically aligns with the exhibition, The Amazing Shoemaker, which is now open at the Museo Salvatore Ferragamo.
Arnold Worldwide Reveals Ugly Facts about Smoking in the Shocking «Pee vs Poop» Campaign in the U.S.
TBWA\Italy, street artist Ozmo, Fondazione Humanitas and digital publishing house/event venue First Floor Under merged art and anti-smoking health advocacy effort in one project, Smok-Ink. Together they’ve created a one-of-a-kind installation, a 60 square meter diptych that is entirely hand-painted with ink extracted from the cigarette smoke.