Starbucks, which replaced McDonald’s in serving steaming beverages at Mercedes Benz Fashion Week back in February 2010, is going on demonstrating its devotion to the event with the launch of Frappuccino Coffee Drink Fashion Patrol ahead of the upcoming fall ‘round’ slated for September 9-16.
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On August 18, Target arranged an unprecedented flashing disco light show, which was called «Kaleidoscopic Fashion Spectacular» to present its fall 2010 collection of clothes. 155 rooms on the southern façade of the huge Standard Hotel in NYC as well as the adjusting area were turned into giant dancing spots for the event.
IKEA Canada is celebrating 60 years of the IKEA Catalogue by asking Canadians to “Capture” their favourite page from the 2011 IKEA Catalogue. Launching this week, the catalogue campaign also introduces the home furnishings retailer into the social media world with the launch of a Canadian Twitter (@IKEA_Canada) and Facebook page. A new iPhone app where IKEA customers will be able to view the new catalogue from their iPhone or iPad is also scheduled to launch in the coming weeks.
To promote the release of its new catalog, IKEA launched a series of spots, “Hooray for the everyday!”, which showcase simple but lovely moments of everyday routine, which actually make us happy with our life. The 2011’s issue celebrates the 60-th anniversary of the company’s annual consumer catalog and as usual focuses on what brings sheer joy to people around the world.