Danone group, one of the leading dairy manufacturers on the global market, is celebrating its 15th anniversary of operating in Russia. It came to Russia in the early 90-ies, and the first branded store of the company was opened in 1992, and three years later the first Russian Danone factory was opened in Togliatti.
Russia
Identica has been appointed by Bacardi Russia to relaunch premium Scotch whisky brand Dewar’s for the Russian market. The relaunch includes new packaging for its White Label, 12yrs and 18yrs products, aimed at increasing brand awareness and making them more distinctive for international consumers whilst retaining the brand’s Scottish heritage.