Samsung is presenting its GALAXY Gear, a smartwatch that integrates a traditional timepiece with the latest “micro computer” technology. The Gear is touted as a companion of the larger devices in the brand’s range and is designed to “further integrate the Samsung GALAXY experience into everyday life.” The wearable device performs a range of actions, syncing with Galaxy mobile phones (in particular, the new GALAXY Note 3) for an enhanced consumer experience.
Samsung
Vodafone Australia partners with Samsung on a new campaign, Big Life Switch, encouraging consumers to recycle their home electronics. The mobile telecommunications company will host three big events across the country, where consumers will be able to dispose their old gadgets for a chance to receive a brand new Samsung Galaxy S4.
Brands deliver tons of products and services across the globe, but do they really contribute to making people’s lives brighter? In June, Havas Media released its annual Meaningful Brands index (MBi) outlining a positive impact of brands on people’s lives. The study comes as a unique framework to “analyze and track the connections brands have with our quality of life and well-being,” as the global media expert explains it.
Samsung has announced the compact version of its latest flagship Galaxy S4 smartphone, the Galaxy S4 mini that comes as an alternative to a successful “parent” phone. The Galaxy S4 mini features a 4.3-inch qHD display, a 1.7GHz dual-core processor, an 8-megapixel rear camera and a 1.9-megapixel HD front-facing camera.
The epic smartphone war, started by Samsung against Apple, is escalating as a new member, Nokia Windows Phone, enters it with a new commercial created by Crispin Porter + Bogusky. In this new Microsoft’s campaign a smartphone from Nokia comes as a nice solution to those who are tired of figuring out which phone is better, iPhone or Galaxy. Positioning Windows Phone as a smart “peacemaking” option, the commercial invites the audience to consider other choices rather than iOS and Androis-based devices.
Samsung is putting its latest Smart TV in the spotlight with the latest global campaign, developed by CHI&Partners, London. As part of the push, the company has released two impressive 90-sec spots, highlighting Smart Recommendation and advanced voice and gesture control available in the product. The somewhat chaotic commercials for the TV service are true cinematic experiences, which bring the true richness of the on-screen life to the viewer.
The war between Samsung and Apple is escalating and moving from the tablet and smartphone market to wearable electronics. Shortly after the speculation about Apple’s upcoming smart watch spread, Samsung Electronics Co. announced it was developing a high-tech wristwatch, too. This news follows the last week’s release of a new flagship phone, the Galaxy S4.
Samsung has unveiled its highly anticipated new smartphone, Galaxy S4, which is the lightest and the most sophisticated model in the Galaxy family. Being a successor to the company’s Galaxy S III, the new flagship phone has a sleeker and more refined design, Dual Camera, a wider 5-inch screen with 1920×1080 resolution, and a stronger textured body case. The new product, unveiled yesterday during a live-streaming show in New York, will be available in 55 countries on 327 different carriers starting April. The price hasn’t been announced yet.
Samsung’s another “next big thing” is to arrive soon. The tech giant is going to unveil the Galaxy S IV smartphone, which potentally can start a new era in the industry thanks to its “eye scrolling” feature. The new groundbreaking device, allowing to read hands-free, will be unveiled at the Unpacked event slated for March 14 in New York.
Samsung has unveiled pictures of its new San Jose groundbreaking campus that will help the company expand its U.S. reach and attract more professionals in the tech area. The construction works are slated to begin in July 2013, and the campus designed by NBBJ is expected to be ready in mid-2015. With this move, Samsung once again takes on Apple that is expected to unveil its much-anticipated spacecraft-inspired headquarters by 2016.