Samsung, which has been taking on its rivals Apple and BlackBerry in its recent advertising campaigns, now switches to a friendlier way to promote its Galaxy Note II smartphone. The brand is collaborating with fashion designer Alexander Wang on “the industry’s first co-created print inspired by crowdsourced sketches and images,” created using the Samsung device. The new partnership has both a fashion and a philanthropic twist: the collectively created design will be featured on a limited-edition bag set to be launched in key select markets across the globe to raise money for the Art Start charity, which helps change lives of at-risk children through art.
Samsung
Samsung is tackling the problem of suicidal behavior in South Korea with the new initiative, developed by the Cheil Worldwide agency.
The country has the highest suicide rate among the 34 OECD members, including Greece, Italy, the UK, the USA, Denmark, Israel, Australian, France and more, and it’s high time to find a solution to this life related issue. With the new “Bridge of Life” project, Samsung Life Insurance, which is a subsidiary of the Samsung Group, targets those who stepped onto Mapo Bridge—one of the most popular spots for suicide attempts (over the past five years, 108 people have chosen it as a place to commit a suicide).
Samsung continues its smartphones war, but now the rival is not iPhone, but BlackBerry. While in the spot, which mocked the Apple phone fans, Samsung focused on entertainment, in the new BlackBerry-targeting video it highlights the benefits of its Galaxy Note II for business users. Of course, it’s not a coincidence that the new ad got revealed ahead of the launch of the long-awaited Blackberry 10 (BB10) operating system on January 30.
These days at CES, the world’s largest tradeshow for consumer technology, one may see the tomorrow of the domestic appliances, home entertainment, computer and phone devices and much more. The biggest ground-breaking innovation in the field of home entertainment is probably the new generation of OLED TVs—curved and super-thin, with deeper, richer colors and stunning contrast,—unveiled by two rivals, Samsung Electronics Co and LG Electronics.