To promote its new NX smart camera range in the UK, Samsung Electronics is launching an integrated campaign backed by one of the best British photographers David Bailey (David Royston Bailey, born 1938), which aims to ‘democratise photography’ by proving that anyone can take amazing photos like Bailey with a Samsung NX camera.

The confrontation between Coca-Cola and Pepsi fades now that the new iPhone 5 release has renewed vigour in the Samsung and Apple war. Samsung has posted a new video to its Facebook page, mocking at Apple fans who were waiting for the new device in line at the store. The brand is poking fun at its competitor al all the “new and mindblowing features” of Apple’s latest product, which will be released in retail on September 21, and highlights the possibilities of the Samsung Galaxy SIII smart-phone in a light and non-pressing way.