Leading technological companies love art and launch numerous initiatives revolving around creativity. Following Intel, which kicked off its awesome Remastered initiative earlier this year, and BMW, which collaborated with the Solomon R. Guggenheim Museum, to name but a few, Samsung presented its SIM project in Portugal aimed at promoting creativity in the country. Starting May, the brand is collaborating with recognized artists and encouraging young creative talents from a range of industries to join in, become part of the grandiose movement, share their insights and win Samsung’s YES award.