Now Starbucks customers in the U.S. can give their friends and family a coffee treat with the help of social media. The coffee giant is now rolling out a new loyalty program, Tweet-a-Coffee, which allows customers to buy a $5 gift card through Twitter.
social media
The American fashion brand Kenneth Cole provided a unique perspective at its Spring 2014 collection during the New York Fashion Week show, which took place on September 7. With the help of the AKQA digital agency and Vine, a Twitter-based app for sharing 6-sec videos, the brand managed to demonstrate how the new collection was seen through the eyes of popular video bloggers, such as Meagan Cignoli, known for her stop-motion Vine videos, Jesse Hlebo, Jason Mante and others. As a result, a “breathing” wall of over 120 short Vine films that document the Kenneth Cole Spring 2014 show, was created.
In March 2013, Coca-Cola rolled out an integrated Twitter-driven campaign on Romanian TV channel ProTV that asked the viewers to tweet about their family meals, so that their messages appeared live as the commercial was airing. Developed by McCann/MRM Worldwide Romania, the campaign continued the brand’s movement centered around the Let’s Eat Together message that integrates into Coke’s general commitment to bring people together.
The creative and tech team at the ad agency RPA have developed an unprecedented sculpture, the Listening Cloud, which visualizes social media buzz around their clients’ brands across social-media channels. Looking like a real fluffy cloud, the data-driven installation responds in real time to the tweets, hashtags, likes or comments on the brands with various light effects.
Estee Lauder is encouraging women to share their nightly beauty moments via the recently launched The Beauty of Night platform. Started about a month ago to promote the brand’s product, Advanced Night Repair serum, the site works as an international destination that accumulates female beauty wisdom and allows ladies to share their expertise in real life with those who may need it.