PepsiCo To Increase Investments in China up to $2.5 Billion The ability for growth for the food and beverage market in China is a expansive as the country itself. PepsiCo agrees as they increase their commitment to the industry in China over the next three years. Continue reading →
Coke’s Messages Took a Shape of Iconic Bottles in Singapore Euro RSCG Singapore and Coca-Cola Singapore have created a poster campaign in order to introduce Coca-Cola’s new Open Happiness platform to a relatively young audience — locally. Continue reading →
Pepsi, Africa and Street Soccer Finally Came to the Ukraine BBDO Kyiv, the Ukrainian office of the worldwide best-awarded advertising agency, has adopted the international version of Pepsi Africa TV spot to the local market. Continue reading →
Powerade Gives a Chance to Make your Home a Better Place Coca-Cola’s marketing genious seem to never give up inventing some amazing campaigns and sweepstakes to engage with their consumers in the most interactive and innovative way. Continue reading →
Perrier «Paparazzi» by Dita von Teese Celebrity marketing will always remain an effective tool of brand promotion and engagement with a target audience. Continue reading →
Lay’s Max Gets New Flavour, Positioning and Advertising in Russia Russian division of Frito-Lay (PepsiCo) teamed up with BBDO Moscow to launch a new ad for Lay’s Max Mega Bacon. «Maximum of flavor, maximum of emotions» — here’s the name of this new campaign which stresses brand’s new positioning and the intensive new flavor. Continue reading →
Starbucks Delights Its Fans with ‘Flavored Fusions’ Yesterday, on 17 May, Starbucks Coffee Company announced in the US its latest launch in packaged flavoured coffee category — Starbucks® Natural Fusions (vanilla, cinnamon and caramel). This innovative premium coffe blend is made with high-quality ethically-sourced arabica coffee beans perfectly blended and specifically roasted to complement each flavor variety and delivers the taste of Starbucks® coffee consumers expect with just the right amount of flavor. Continue reading →
French Fanta Builds «Fruit Castles» In line with its new communication platform «MORE FANTA, LESS SERIOUS», Fanta has recently launched a new limited edition collection in France. It has a light fruity «lemon & elderflower» flavour and is called in French Fanta Château Grokiff. Continue reading →
Coca-Cola Creates a «111 Navy Chair» The Coca-Cola Company and Emeco, a leading furniture manufacturer, have combined their iconic products, the Coca-Cola contour bottle package and the famous Navy® Chair, to create a new chair — “111 Navy Chair™” — made from at least 111 recycled plastic bottles. Continue reading →
Powerade Invited Jessica Ennis to Be Its New Face Powerade has selected a new brand ambassador. The functional drink brand from now until the end of 2012 will feature British athlete Jessica Ennis in its promotional campaigns and events. For the start of the collaboration, the sport star participated in Powerade Great CityGames in Manchester, which took place last weekend. Continue reading →