Established as the first free running competition in the world in 2007, Red Bull Art of Motion is coming stateside in September 2010 with events held in Tampa (11th) and Boston (17th). The event is like no other and will captivate the eye with an amazing blend of artistry from the disciplines of free running, parkour, martial arts and gymnastics.
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This fall, Kraft Foods will embark on its largest branded initiative ever to fight hunger in America. Yesterday the company kicked off Huddle to Fight Hunger, an integrated marketing campaign designed to achieve an important goal: give 20 million meals or more to Feeding America, the nation’s leading hunger relief organization. The campaign will culminate in San Francisco on January 9 with the first-ever Kraft Fight Hunger Bowl featuring college football teams from the WAC and PAC-10.
Having taken a short rest after its recent World Basketball Festival in New York, Nike is going to pay homage to another urban sport, skateboarding, with the upcoming launch of the Zoom Paul Rodriguez 4 shoe. The new range will be available for purchase starting August 21, and ahead of the release, Nile SB is unveiling a set of videos featuring Paul Rodriguez, an American professional skateboarder and actor, which were shot to support the new line.
Does the nature of football remain unchanged in the small-scale variations of the game. Umbro is sure that it does. To pay a tribute to 5-a-side football and futsal, the sportswear label is launching its brand-new range Versus and released a series of animated cartoons, revealing the latent ‘rivalry’ between fans of the two versions.
Coca-Cola and ParticipACTION, the national voice of physical activity and sport participation in Canada, are providing the tools to empower teens to be active living ambassadors with their peers. Sogo Active, the national physical activity program of Coca-Cola Canada in collaboration with ParticipACTION, has grown to almost 13,000 youth and 1,300 Community Host members in just over a year. This summer the program is reaching out to all Canadians aged 13-19 with more support, resources and incentives designed to get teens active.