Paco Rabanne hosts athletic reality show Invictus Award to support charity causes

Paco Rabanne has added a philantropic twist and a bit of manly sports passion to the launch of its new fragrance for men, Invictus. The fashion label is holding the Invictus Award reality show contest that features seven athletes from different countries, competing for a chance to receive funds for their charitable projects.

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Adidas unveils a wrist-worn motion tracker, miCoach SMART RUN, for dedicated runners

On the heels of Nike’s new FuelBand launch, adidas unveils its own wristwatch-like motion tracker, miCoach SMART RUN, designed to analyze the running performance of the wearer. The device from the German powerhouse is focused solely on running activities, delivering a detailed picture of each session.

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Nike encourages Londoners to explore the city on foot with the NikeFuel Map

Nike has released the NikeFuel Map dedicated to London and its runners. With the new map, the sportswear brand is encouraging the Londoners and visitors to the capital to explore the city outside the Tube on foot. The new effort highlights the tracking NikeFuel wristband, which measures athletic activity of a wearer during the day.

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Adidas launches the Snapshot app for improving football kicking skills

Adidas is launching a one-of-a-kind iOS application, Snapshot, that enhances the footballers’ experience by providing a deeper insight into their performance. The Snapshot’s software allows to track, record and analyze football shots, helping the athletes master their skills.

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Adidas Spezial footwear exhibit: the brand’s history from a fans’ perspective

The sportswear giant Adidas is hosting a unique exhibition, Spezial, which includes more than 600 pairs of rare sneakers of the brand. For the project, the iconic footwear pieces from different decades were put together—vintage, deadstock, re-issues, collaborations and rarities, which are usually kept in private collections of the brand’s fans, are now available for everyone to see in London. The exhibition, a compilation of personal stories narrated through the Adidas sneakers, provides a unique insight into the brand’s cultural, design and technology achievements.

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Louisville Slugger Logo Redesign Hits It out of the Park

The article is co-written by Jamey Wagner, Executive Creative Director, and Will Kladakis, Account Leader for Interbrand Cincinnati

Louisville Slugger® is the most recognized brand in baseball. Over 60 percent of Major League Baseball (MLB) players swing a Slugger, including Derek Jeter, Josh Hamilton and Evan Longoria in the American League and Buster Posey, Joey Votto and David Wright in the National League.

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The Future of Football Gets Shown at the “adidas lab” in London

In early spring, adidas unveiled a digital archive of its iconic products and marketing content, highlighting the brand’s past achievements in the sportswear industry. Now, the brand continues the effort with the launch of the “adidas lab,” which comes as the first in a series of events to celebrate the adidas’s future through its innovative gear.

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Nike Supports the Launch of the England National Team Kit with a Patriotic Campaign

Nike is launching a new campaign in England, encouraging the soccer fans to prioritize country before football clubs. The effort dubbed “Country First Club Second” is set to be rolling out across social-media platforms, coinciding with the launch of the new Nike England kit, which was unveiled earlier this week.

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Coca-Cola Helps U.S. Consumers Rediscover the Joy of Physical Activity This Summer

Helping keep consumers fit is one of the four major anti-obesity commitments outlined in Coca-Cola’s wellbeing plan that was unveiled last week. Pursuing this goal, the beverage giant is launching out a new U.S. program “Get The Ball Rolling” focused on an array of summer sport activities and fun.

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Heineken Follows a True Soccer Fan on His Epic Journey to the UEFA Champions League Final

Heineken is showing what a real soccer fan could do to see the UEFA Champions League final match at Wembley in person. The beer brand has released the latest addition to its “Road to the Final” global campaign, an action-packed commercial, “The Final,” that celebrates boldness, charm and imaginative approach of a guy who makes his way to the long-awaited important soccer event.

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