PUMA has introduced its well-known shoes, the Suede, made with recycled materials. It didn’t effect the look of the iconic footwear, in opposite, the Suede look and feel more eco-friendly now. The launch called Re-Suede and stands for PUMA’s sustainability goals.
sustainability
Coca-Cola Great Britain is today launching a new PlantBottle packaging. To celebrate the eco-event the company tasked designer Wayne Hemingway (who is also developing a new uniform for McDonalds) to help communicate the environmental message to consumers, creating a limited-edition umbrella, with fabric made entirely from 100% recycled plastic bottles. The umbrellas are exclusively being sold at Harvey Nichols.
Volkswagen announced it will invest one billion Euros (US$1.45 billion) in renewable energy projects. This is an attempt to stay ahead of constantly rising fossil fuel prices and, probably, to improve the automaker’s sustainability image after the Greenpeace accused it in high carbon emissions and tried to make VW to improve its green standards.