Previous Intel-inspired Ultrabook initiatives included such brisk projects as ‘The Beauty Inside’ and ‘Pop-up theatre’. Now Intel launches a competition called ‘Four Stories’ for those indifferent to cinematograph and traveling as well as to technology. The Ultrabook maker offers people to write a script for a ten-minute short film set in a chic W Hotel, featuring an Ultrabook as a key character in the script.
technology
Following the news about Nike+FuelStation just launched in London, we found out another FuelBand project created by Nike in collaboration with Dazed Digital magazine and Los Angeles-based music producer Nosaj Thing and FAIR, LA, the west-coast design and technology collective led by Julia Tsao. The partnership has resulted in the FIELD, a film that fuses technology, human movement and music.
A couple of months ago Telefónica Digital’s O2 released their TU Me application for Apple and Android handsets. Now the company is launching the first promo campaign for the app in social media. Users can watch a new animation video created by Jam and Studio AKA on a dedicated Facebook page. Jam has also developed a global social media strategy for the app.
Soon after revealing of the Office 15, Microsoft has published a preview of the new Outlook app, which now looks and feels more modern and convenient to use. In addition to a desktop application and a service for businesses, Microsoft is offering Outlook as a personal email service at Outlook.com. This service is to replace its popular Hotmail.
LG encourages the US nation to tackle bullying and help create the friendly atmosphere in communities across the country. The tech giant supports Cartoon Network’s ‘Stop Bullying: Speak Up’ campaign by launching an initiative at the sixth annual LG U.S. National Texting Championship next week on August 8. The brand will encourage people in the US to enter a simple message ‘Join LG’ and send it to 27777 during the special ‘Text for the Cause’ round. Each text pledge will bring $1 to Cartoon Network from LG (up to $50,000)—the donated money will be spend on distributing more bullying prevention toolkits for middle and high schools across the country.
Apple is taking a new step in promoting its laptops—the tech giant has released a series of ads which was launched in the USA on the day of the Olympics Opening Ceremony. The short adverts feature stand-up comedian Josh Rabinowitz as an Apple Store Genius, who knows answers to all questions to arise and is always happy to help. In the adverts, created by TBWA\Media Arts Lab, the guy gets into silly situations, which are actually not that humorous. The spots, which appeared on the official Apple channel on YouTube on July 27, have already got a lot of dislikes according to the statistics below the video.