Google seemed to realize that the decision to sell its Nexus One smartphone exclusively through online store was a mistake. Thus, high tech giant seeks for cooperation with mobile phone retailers to overcome the situation.
technology
Soon after Google released an ad showcasing Chrome’s abilities, its rival, Yahoo, launched a the second phase of its $100 million “It’s You” campaign. The video, developed by Goodby Silverstein & Partners, appeared on the Yahoo corporate blog on May 5 in the post “A Sneak Peek of Exciting & Fresh Stuff from Yahoo!.” The new round of the campaign will cost $75 million to $85 million and will be launched on May 18.
Nokia has launched a global campaign featuring real people to promote its new free turn-by-turn voice guided navigation system on all its GPS-enabled smartphones, which was announced back in January. The promotional movement was developed by the Wieden + Kennedy agency (London) and is now rolling out on a global scale on TV and in press.