Lewis Hamilton, a British Formula One racing driver, became the key character of the innovative alternate reality game (ARG) for Reebok. The project drags fans into an engaging activity, where they help Lewis train and prepare to recover artworks, sculptures and manuscripts from thieves, who want to grab them.
Sony is about to make a huge impact on the evolution of people. The company has launched a new 6 degree tilt of the 2010 Bravia television series, which is going to change humans. The brand is predicting a considerable change in the way people move and sit as we now will be adjusting ourselves to a new position to watch the new TV.
Sony VAIO has started a great campaign, which gives young talents a chance to try show how good they at launching rockets. Sony in partnership with Intel recently kicked off The Rocket Project for 8 science students together with Tom Atchison and the Rocket Mavericks team. They will do their best to design, launch into the space and operate a rocket with the help of Sony VAIO CW-series laptops.
Intel President and CEO Paul Otellini announced a $3.5 billion initiative to support investment in U.S.-based growth-oriented industries and detailed a commitment to significantly increase jobs available this year for recent college graduates. The initiative is supported by a wide range of leading US computer brands.
LG is inviting people all round the globe to share the best moment of their life captured by photos. The brand has created the Life’s Good Moments gallery to where visitors of the micro-site can upload various photos of the dearest moments and later see them on the on the massive LG screen at London’s famous Piccadilly Circus.
The (RED) campaign aimed at raising awareness about fighting AIDS in Africa is growing bigger with new holiday additions on Facebook. Now you can kiss your lover, friends or relatives with (RED) lips. It’s not just a picture of a kiss, you hear all the romantic sounds, which can be heard when you give someone a smack. Then, you go and buy (RED) presents.
Google is launching a new service to compete with Facebook and MySpace. Yesterday the the world’s No. 1 search engine introduced Google Buzz, which allows the loyal Google fans to share information (text messages, videos, photos, and links) with their friends or the whole world via instant messages with links and photos.
Global brand are going to employ the iPad in their communication with customers. Three of the leading companies in their sectors Tesco, UK-based retail chain, the Reuters news service the Yell local business search engine announced their intention to use the hot new device for increasing customer engagement in a more effective way than it was with iPhone or iPod.